Growning up with Moorcroft

Ever since I was little, I've always liked Moorcroft pottery and ceramics. We've always had a few vases in our livingroom growing up. There is just something about the vivid colours and dramatic floral ornaments that make each piece appealing. I was intrigued by these vases before I even knew what the Art Nouveau style was or even touched a computer. The pieces in my home were from the early 1900s. The vases had been in my family for the last few generations.

The Art Nouveau style didn't only impact graphic design, it affected all aspects of design. Some of the best examples of the Art Nouveau period are Moorecroft pottery pieces.

William Moorcroft began to design his distinctive ceramics in 1897. He was inspired by a variety of sources: the Art Nouveau style that became prominent at the beginning of his career, exotic Oriental and Islamic pottery, and the famous arts and crafts designs for Liberty ’s and Tiffany’s.